Test Bank for Principles of Marketing 18th Edition by Kotler

Special Price $29.99 Regular Price $34.99
  • We do NOT sell textbooks. Please check the description and the free sample on this page to get an idea of the item being offered.
  • All items are in digital, downloadable format ONLY.
  • Please make sure you know how to open the free sample and can access it on your device.
  • All sales are final.
  • Further terms and conditions can be found on the checkout page.
Free Sample
Download Sample
The Test Bank for Principles of Marketing 18th Edition by Kotler is a study guide that will thoroughly prepare you for your upcoming exam. Download your free sample today!

The date of your exam is fast approaching and devising a plan to review all the information in your textbook is a daunting task. Fortunately for you, we understand that your time is limited and we place at your disposal this priceless and invaluable study guide! The Test Bank for Principles of Marketing 18th Edition by Kotler provides comprehensive coverage of your course materials in a condensed, easy to comprehend collection of exam-style questions, primarily in multiple-choice format. Want to know the best part?


Our product will help you master any topic faster than ever before. The heavy lifting of extracting the most important information from your textbook and compiling it into a downloadable test bank has been done for you. By using this test bank in conjunction with your textbook, you will have all the resources necessary to ensure success in the classroom. Practice makes perfect and this test prep resource will reinforce the concepts and theories presented throughout your course. But that’s not all:


This study aid will also highlight your strengths and weaknesses. This takes the guesswork out of studying and allows you to pinpoint the areas where you need improvement. Spend your time more efficiently by focusing on any weaknesses and you will soon be an expert across the board.


Test Bank Benefits:


• Download instantly after purchase (no waiting for shipping)


• Digital format so you can study anywhere you have a computer, cell phone or tablet


• Quickly review key concepts and reinforce your understanding of the subject matter


• Build test-taking skills and confidence with realistic, exam-like questions


• Fully comprehensive material covers all the chapters in your textbook


• Quickly narrow down the areas in which you need improvement


• We offer a free sample so you know exactly what to expect


The time to study is now! Better grades and test scores are just a click away. So what are you waiting for? Click the “Add to Cart” button above and instantly download the test bank.

More Information
Table of ContentsPART 1: DEFINING MARKETING AND THE MARKETING PROCESS  1. Marketing: Creating Customer Value and Engagement  2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships  PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE  3. Analyzing the Marketing Environment  4. Managing Marketing Information to Gain Customer Insights  5. Consumer Markets and Buyer Behavior  6. Business Markets and Business Buyer Behavior  PART 3: DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX  7. Customer Value—Driven Marketing Strategy: Creating Value for Target Customers  8. Products, Services, and Brands: Building Customer Value  9. Developing New Products and Managing the Product Life Cycle   10. Pricing: Understanding and Capturing Customer Value  11. Pricing Strategies: Additional Considerations  12. Marketing Channels: Delivering Customer Value  13. Retailing and Wholesaling  14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy  15. Advertising and Public Relations  16. Personal Selling and Sales Promotion  17. Direct, Online, Social Media, and Mobile Marketing  PART 4: EXTENDING MARKETING  18. Creating Competitive Advantage  19. The Global Marketplace  20. Sustainable Marketing: Social Responsibility and Ethics 
© 2020 TestBanks.net . All Rights Reserved.