Test Bank for MKTG 4th CANADIAN Edition by Lamb

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The Test Bank for MKTG 4th CANADIAN Edition by Lamb is a study guide that will thoroughly prepare you for your upcoming exam. Download your free sample today!

The date of your exam is fast approaching and devising a plan to review all the information in your textbook is a daunting task. Fortunately for you, we understand that your time is limited and we place at your disposal this priceless and invaluable study guide! The Test Bank for MKTG 4th CANADIAN Edition by Lamb provides comprehensive coverage of your course materials in a condensed, easy to comprehend collection of exam-style questions, primarily in multiple-choice format. Want to know the best part?

Our product will help you master any topic faster than ever before. The heavy lifting of extracting the most important information from your textbook and compiling it into a downloadable test bank has been done for you. By using this test bank in conjunction with your textbook, you will have all the resources necessary to ensure success in the classroom. Practice makes perfect and this test prep resource will reinforce the concepts and theories presented throughout your course. But that’s not all:

This study aid will also highlight your strengths and weaknesses. This takes the guesswork out of studying and allows you to pinpoint the areas where you need improvement. Spend your time more efficiently by focusing on any weaknesses and you will soon be an expert across the board.

Test Bank Benefits:

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Table of Contents

Part One: Marketing—Let’s Get Started
Chapter 1: An Introduction to Marketing
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
Chapter 3: Strategic Planning for Competitive Advantage
Chapter 4: Developing a Global Vision


Part Two: Analyzing Marketing Opportunities
Chapter 5: Marketing Research
Chapter 6: Consumer Decision Making
Chapter 7: Business Marketing
Chapter 8: Segmenting, Targeting, and Positioning
Chapter 9: Customer Relationship Management (CRM)

Part Three: Product Decisions
Chapter 10: Product Concepts
Chapter 11: Developing and Managing Products
Chapter 12: Services and Nonprofit Organization Marketing

Part Four: Pricing Decisions
Chapter 13: Setting the Right Price

Part Five: Distributing Decisions
Chapter 14: Marketing Channels and Supply Chain Management
Chapter 15: Retailing

Part Six: Promotion Decisions
Chapter 17: Advertising, Public Relations, and Direct Response
Chapter 18: Sales Promotion and Personal Selling
Chapter 19: Social Media Strategies

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