Test Bank for Marketing 4th Canadian Edition by Grewal

Special Price $29.99 Regular Price $34.99
  • We do NOT sell textbooks. Please check the description and the free sample on this page to get an idea of the item being offered.
  • All items are in digital, downloadable format ONLY.
  • Please make sure you know how to open the free sample and can access it on your device.
  • All sales are final.
  • Further terms and conditions can be found on the checkout page.
Free Sample
Download Sample

The Test Bank for Marketing 4th Canadian Edition by Grewal is a study guide that will thoroughly prepare you for your upcoming exam. Download your free sample today!

The date of your exam is fast approaching and devising a plan to review all the information in your textbook is a daunting task. Fortunately for you, we understand that your time is limited and we place at your disposal this priceless and invaluable study guide! The Test Bank for Marketing 4th Canadian Edition by Grewal provides comprehensive coverage of your course materials in a condensed, easy to comprehend collection of exam-style questions, primarily in multiple-choice format. Want to know the best part?

Our product will help you master any topic faster than ever before. The heavy lifting of extracting the most important information from your textbook and compiling it into a downloadable test bank has been done for you. By using this test bank in conjunction with your textbook, you will have all the resources necessary to ensure success in the classroom. Practice makes perfect and this test prep resource will reinforce the concepts and theories presented throughout your course. But that’s not all:

This study aid will also highlight your strengths and weaknesses. This takes the guesswork out of studying and allows you to pinpoint the areas where you need improvement. Spend your time more efficiently by focusing on any weaknesses and you will soon be an expert across the board.

Test Bank Benefits:

• Download instantly after purchase (no waiting for shipping)

• Digital format so you can study anywhere you have a computer, cell phone or tablet

• Quickly review key concepts and reinforce your understanding of the subject matter

• Build test-taking skills and confidence with realistic, exam-like questions

• Fully comprehensive material covers all the chapters in your textbook

• Quickly narrow down the areas in which you need improvement

• We offer a free sample so you know exactly what to expect

The time to study is now! Better grades and test scores are just a click away. So what are you waiting for? Click the “Add to Cart” button above and instantly download the test bank.

More Information
Table of Contents
SECTION ONE: Assessing the Marketplace
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Analyzing the Marketing Environment 
SECTION TWO: Understanding the Marketplace
Chapter 4: Consumer Behaviour 
Chapter 5: Business-to-Business Marketing
SECTION THREE: Targeting the Marketplace
Chapter 6: Segmentation, Targeting, and Positioning
Chapter 7: Marketing Research
SECTION FOUR: Value Creation
Chapter 8: Developing New Products 
Chapter 9: Product, Branding, and Packaging Decisions
Chapter 10: Services: The Intangible Product 
SECTION FIVE: Transacting Value
Chapter 11: Pricing Concepts and Strategies: Establishing Value 
SECTION SIX: Value Delivery: Designing the Distribution Channel and Supply Chain
Chapter 12: Distribution Channels 
Chapter 13: Retailing and Omnichannel Marketing
SECTION SEVEN: Value Communication
Chapter 14: Integrated Marketing Communications 
Chapter 15: Advertising, Sales Promotions, and Personal Selling 
Chapter 16: Social and Mobile Marketing
SECTION EIGHT: Marketing in the Global Environment
Chapter 17: Global Marketing 
Chapter 18: Ethics and Socially Responsible Marketing 
© 2020 TestBanks.net . All Rights Reserved.