Test Bank for Marketing 4th Canadian Edition by Grewal

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The Test Bank for Marketing 4th Canadian Edition by Grewal is a study guide that will thoroughly prepare you for your upcoming exam. Download your free sample today!

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Table of Contents
SECTION ONE: Assessing the Marketplace
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Analyzing the Marketing Environment 
SECTION TWO: Understanding the Marketplace
Chapter 4: Consumer Behaviour 
Chapter 5: Business-to-Business Marketing
SECTION THREE: Targeting the Marketplace
Chapter 6: Segmentation, Targeting, and Positioning
Chapter 7: Marketing Research
SECTION FOUR: Value Creation
Chapter 8: Developing New Products 
Chapter 9: Product, Branding, and Packaging Decisions
Chapter 10: Services: The Intangible Product 
SECTION FIVE: Transacting Value
Chapter 11: Pricing Concepts and Strategies: Establishing Value 
SECTION SIX: Value Delivery: Designing the Distribution Channel and Supply Chain
Chapter 12: Distribution Channels 
Chapter 13: Retailing and Omnichannel Marketing
SECTION SEVEN: Value Communication
Chapter 14: Integrated Marketing Communications 
Chapter 15: Advertising, Sales Promotions, and Personal Selling 
Chapter 16: Social and Mobile Marketing
SECTION EIGHT: Marketing in the Global Environment
Chapter 17: Global Marketing 
Chapter 18: Ethics and Socially Responsible Marketing 
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