Test Bank for Marketing 2018 19th Edition by Pride

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Special Price $29.99 Regular Price $34.99
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Table of Content TABLE OF CONTENTS Table of Contents: Marketing 2018 Edition Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS. 1. An Overview of Strategic Marketing. 2. Planning, Implementing, and Evaluating Marketing Strategies. Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITES. 3. The Marketing Environment. 4. Social Responsibility and Ethics in Marketing. Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS. 5. Marketing Research and Information Systems. 6. Target Markets: Segmentation and Evaluation. Part 4: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING. 7. Consumer Buying Behavior. 8. Business Markets and Buying Behavior. 9. Reaching Global Markets. 10. Digital Marketing and Social Networking. Part 5: PRODUCT DECISIONS. 11. Product Concepts, Branding, and Packaging. 12. Developing and Managing Products. 13. Services Marketing. Part 6: DISTRIBUTION DECISIONS. 14. Marketing Channels and Supply-Chain Management. 15. Retailing, Direct Marketing, and Wholesaling. Part 7: PROMOTION DECISIONS. 16. Integrated Marketing Communications. 17. Advertising and Public Relations. 18. Personal Selling and Sales Promotion. Part 8: PRICING DECISIONS. 19. Pricing Concepts. 20. Setting Prices.

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