Test Bank for International Business 5th Edition by Cavusgil

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The Test Bank for International Business 5th Edition by Cavusgil is a study guide that will thoroughly prepare you for your upcoming exam. Download your free sample today!

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Table of Contents

Table of Contents

PART 1: FOUNDATION CONCEPTS  

1. Introduction: What Is International Business?

2. Globalization of Markets and the Internationalization of the Firm 

PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS  

3. The Cultural Environment of International Business 

4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business  

5. Theories of International Trade and Investment 

6.  Political and Legal Systems in National Environments 

7.  Government Intervention and Regional Economic Integration 

8.  Understanding Emerging Markets

9. The International Monetary and Financial Environment 

10. Financial Management and Accounting in the Global Firm 

PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT 

11.  Strategy and Organization in the International Firm 

12.  Global Market Opportunity Assessment 

PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS 

13. Exporting and Global Sourcing 

14. Foreign Direct Investment and Collaborative Ventures 

15. Licensing, Franchising, and Other Contractual Strategies 

PART 5: FUNCTIONAL AREA EXCELLENCE 

16. Marketing in the Global Firm 

17. Human Resource Management in the Global Firm

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