Test Bank for Entrepreneurship and Small Business Management 2nd Edition by Mariotti

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Table of ContentsTable of ContentsUNIT 1 Entrepreneurial PathwaysChapter 1 Entrepreneurs Recognize OpportunitiesChapter 2 FranchisingChapter 3 Finding Opportunity in an Existing BusinessChapter 4 The Business Plan: Road Map to SuccessHonest Tea Business PlanUNIT 2 Who Are Your Customers?Chapter 5 Creating Business from OpportunityChapter 6 Exploring Your MarketUNIT 3 Integrated MarketingChapter 7 Developing the Right Marketing Mix and PlanChapter 8 Pricing and Credit StrategiesChapter 9 Integrated Marketing CommunicationsChapter 10 Marketing GloballyChapter 11 Smart Selling and Effective Customer ServiceUNIT 4 Show Me the Money: Finding, Securing, and Managing ItChapter 12 Understanding and Managing Start-Up, Fixed, and Variable CostsChapter 13 Using Financial Statements to Guide a BusinessChapter 14 Cash Flow and TaxesChapter 15 Financing Strategy: Debt, Equity, or Both?UNIT 5 Operating a Small Business EffectivelyChapter 16 Addressing Legal Issues and Managing RiskChapter 17 Operating for SuccessChapter 18 Location, Facilities, and LayoutChapter 19 Human Resources and ManagementUNIT 6 Leadership, Ethics, and ExitsChapter 20 Leadership and Ethical PracticesChapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand
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