Test Bank for Contemporary Marketing 4th Canadian Edition by Boone

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9780176622145
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Table of Contents Part One: Designing Customer-Oriented Marketing Strategies Chapter 1: Marketing: The Art and Science of Satisfying Customers Chapter 2: Strategic Planning in Contemporary Marketing Chapter 3: The Marketing Environment, Ethics, and Social Responsibility Chapter 4: Digital Marketing and Social Media: Living in the Connected World Part Two: Understanding Buyers and Markets Chapter 5: Consumer Behaviour Chapter 6: Business-to-Business (B2B) Marketing Chapter 7: Serving Global Markets Part Three: Target Market Selection Chapter 8: Marketing Research, Decision Support Systems, and Sales Forecasting Chapter 9: Marketing Segmentation, Targeting, and Positioning Part Four: Product Decisions Chapter 10: Product and Service Strategies Chapter 11: Developing and Managing Brand and Product Strategies Part Five: Distribution Decisions Chapter 12: Marketing Channels and Supply Chain Management Chapter 13: Retailers, Wholesalers, and Direct Marketers Part Six: Promotional Decisions Chapter 14: Integrated Marketing Communications, Advertising, and Digital Communications Chapter 15: Personal Selling and Sales Promotion Part Seven: Pricing Decisions Chapter 16: Pricing Concepts and Strategies

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