Test Bank for Consumer Behaviour 7th Edition by Quester

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Special Price $29.99 Regular Price $34.99
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More Information
Table of Contents INTRODUCTION 1 Consumer behaviour and marketing strategyPART 1 - Consumer decision process 2 Situational influences3 Problem recognition4 Information search5 Evaluating and selecting alternatives6 Outlet selection and product purchase7 Post-purchase processes, customer satisfaction and consumer loyaltyPART 2 - Internal influences 8 Perception9 Learning and memory10 Motivation, personality and emotion11 Attitude and attitude changePART 3 - External influences 12 Australasian society: demographics and lifestyles13 Household structure and consumption behaviour

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