Test Bank for Consumer Behaviour 1st Asia Pacific Edition by Hoyer

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9780170362016
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Special Price $29.99 Regular Price $34.99
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Table of Contents Part 1 An Introduction to Consumer Behaviour 1. Understanding consumer behaviour Part 2 The Psychological Core 2. Motivation, ability and opportunity 3. From exposure to comprehension 4. Memory and knowledge 5. Attitudes and persuasion Part 3 The Process of Making Decisions 6. Problem recognition and information search 7. Judgement and decision making 8. Post-decision process Part 4 The Consumer’s Culture 9. Social influences on consumer behaviour 10. Consumer diversity 11. External and internal influences on consumer behaviour Part 5 Consumer Behaviour Outcomes and Issues 12. Innovations: adoption, resistance, and diffusion 13. Symbolic consumer behaviour 14. Marketing, ethics, and social and social responsibility in today’s consumer society

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