Test Bank for Consumer Behavior 11th Edition by Schiffman

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Table of Contents Table of ContentsPART I:CONSUMERS, MARKETERS, AND TECHNOLOGYChapter 1: Technology-Driven Consumer BehaviorChapter 2: Segmentation, Targeting, and PositioningPART II:THE CONSUMER AS AN INDIVIDUALChapter 3: Consumer Motivation and PersonalityChapter 4: Consumer PerceptionChapter 5: Consumer LearningChapter 6: Consumer Attitude Formation and ChangePART III:COMMUNICATION AND CONSUMER BEHAVIORChapter 7: Persuading ConsumersChapter 8: From Print and Broadcast Advertising to Social and Mobile MediaChapter 9: Reference Groups and Word-of-MouthPART IV:CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGSChapter 10: The Family and Its Social StandingChapter 11: Culture?s Influence on Consumer Behavior Chapter 12: Subcultures and Consumer BehaviorChapter 13: Cross-Cultural Consumer Behavior: An International PerspectivePART V:CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCHChapter 14: Consumer Decision-Making and Diffusion of InnovationsChapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research

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