Test Bank for Advertising and Promotion 11th Edition By Belch
- Download Sample
The date of your exam is fast approaching and devising a plan to review all the information in your textbook is a daunting task. Fortunately for you, we understand that your time is limited and we place at your disposal this priceless and invaluable study guide! The (“Test Bank for Advertising and Promotion 11th Edition By Belch) provides comprehensive coverage of your course materials in a condensed, easy to comprehend collection of exam-style questions, primarily in multiple-choice format. Want to know the best part?
Our product will help you master any topic faster than ever before. The heavy lifting of extracting the most important information from your textbook and compiling it into a downloadable test bank has been done for you. By using this test bank in conjunction with your textbook, you will have all the resources necessary to ensure success in the classroom. Practice makes perfect and this test prep resource will reinforce the concepts and theories presented throughout your course. But that’s not all:
This study aid will also highlight your strengths and weaknesses. This takes the guesswork out of studying and allows you to pinpoint the areas where you need improvement. Spend your time more efficiently by focusing on any weaknesses and you will soon be an expert across the board.
Test Bank Benefits:
• Download instantly after purchase (no waiting for shipping)
• Digital format so you can study anywhere you have a computer, cell phone or tablet
• Quickly review key concepts and reinforce your understanding of the subject matter
• Build test-taking skills and confidence with realistic, exam-like questions
• Fully comprehensive material covers all the chapters in your textbook
• Quickly narrow down the areas in which you need improvement
• We offer a free sample so you know exactly what to expect
The time to study is now! Better grades and test scores are just a click away. So what are you waiting for? Click the “Add to Cart” button above and instantly download the test bank.
|Table of Contents||Part 1: An Introduction to Integrated Marketing Communications Chapter 1: An Introduction to Integrated Marketing Communications Chapter 2: The Role of IMC in the Marketing Process Part 2: Integrated Marketing Communications Program Situation Analysis Chapter 3: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter 4: Perspectives on Consumer Behavior Part 3: Analyzing the Communication Process Chapter 5: The Communication Process Chapter 6: Source, Message, and Channel Factors Part 4: Objectives and Budgeting for Integrated Marketing Communications Programs Chapter 7: Establishing Objectives and Budgeting for the Promotional Program Part 5: Developing the Integrated Marketing Communications Program Chapter 8: Creative Strategy: Planning and Development Chapter 9: Creative Strategy: Implementation and Evaluation Chapter 10: Media Planning and Strategy Chapter 11: Evaluation of Media: Television and Radio Chapter 12: Evaluation of Media: Magazines and Newspapers Chapter 13: Support Media Chapter 14: Direct Marketing Chapter 15: The Internet: Digital and Social Media Chapter 16: Sales Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Part 6: Monitoring, Evaluation, and Control Chapter 18: Measuring the Effectiveness of the Promotional Program Part 7: Special Topics and Perspectives Chapter 19: International Advertising and Promotion Chapter 20: Regulation of Advertising and Promotion Chapter 21: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion Chapter 22: Personal Selling (Online)|