Test Bank for BUSN 9th Edition by Kelly
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|Table of Contents||Part I: THE BUSINESS ENVIRONMENT 1. Business Now: Change is the Only Constant 2. Economics: The Framework of Business 3. The World Marketplace: Business Without Borders 4. Business Ethics & Social Responsibility: Doing Well by Doing Good 5. Business Communication: Creating & Delivering Messages That Matter Part II: CREATING A BUSINESS. 6. Business Formation: Choosing the Form that Fits 7. Small Business & Entrepreneurship: Economic Rocket Fuel Part III: FINANCING A BUSINESS 8. Accounting: Decision Making By the Numbers 9. Finance: Acquiring & Using Funds to Maximize Value 10. Securities Markets: Trading Financial Resources Part IV: MARKETING A BUSINESS 11. Marketing: Building Profitable Customer Connections 12. Product and Promotion: Creating and Communicating Value 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price Part V: MANAGING A BUSINESS. 14. Management, Motivation, and Leadership: Bringing Business to Life 15. HRM: Building a Top Quality Workforce 16. Managing Information & Technology: Finding New Ways to Learn and Link 17. OM: Putting it All Together Appendix: Personal Finance|